Category Archives for Case Study

Supplement Ecommerce Case Study

Dominating Informational and Buying-Intent Keywords An ecommerce case study for a site selling supplements This client sells supplements that target a specific condition. Read on to find out what we did to help them increase traffic and sales to their most important keywords. The strategy There was a page in place that targeted a 135,000 […]

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How To Outrank Edu Sites – a content case study

Listen to an audio version of this post (or subscribe to the podcast). I love doing SEO research.  There’s nothing that will show you what works in Google better than looking at the SERPs and deconstructing what you find.  One way I do that is by following a bunch of niches and then looking through […]

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Getting High in the SERPS — a Marijuana Niche Analysis

Watching the marijuana industry grow has been fascinating.  Retail-wise, it’s still a little baby, with only two states allowed to sell it for recreation use.  There are a handful more states that allow medical use.  This is clearly the start of a new billion dollar industry, as long as the trend of states voting marijuana […]

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Niche Analysis – Garcinia Cambogia Part 2

In the first part of this case study, I looked at the 1,000,000 search per month term “Garcinia Cambogia” to see what was working in Google for such a competitive, sought-after term.  The results weren’t surprising.  Big brands with overall thin content were killing it.  And while there were a few interesting results using tactics […]

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Niche Analysis – Garcinia Cambogia (part I)

I’m planning on making this an ongoing series in analyzing the SEO behind popular niches.  I’m doing this to 1.) show you how I analyze a niche, and 2.) to show you that you shouldn’t always believe what you hear/read, but should do your own research! The best way to understand what’s working in Google […]

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Anyone Can Rank A Site [an SEO case study]

5/19/13 Update: The site is consistently ranking 4th, and occasionally bouncing around the top 3 spots. I’m going to show you exactly how I ranked a site on the first page of Google in just a couple of months. My intention here is to be transparent, and to show you everything. It seems like there […]

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